Wardrobe Essentials for Women Who lead

Italian-crafted shoes, belts and wardrobe icons designed in Antwerp

Why VAIN exists

VAIN was created in Venice in 2022
with one simple idea:

Women don't need more clothes.
They need the right ones.

Timeless pieces
crafted in Italy
for women who lead full lives.

Read our full story here.

The Women Who Wear VAIN

I am super happy with my Blouse!
I just bought one for my mother as she wants it too now...

Fleur B.

"This blouse, amazing. Hope new colours will follow soon, because I want them all."

Stephanie A.

"This is the best blouse I ever owned.
I just bought the other colour too."

Truus L.

"I was on a business trip to California and only took 1 pair of heels with me: my VAIN pair."

Inge V.

"I have enjoyed so much wearing my python heels already! super happy!"

Daphne V.

"Caroline, wow, I wore your heels and earrings yesterday. My husband looked me up and down-with that look. I received SO many compliments! These heels really do release some sexiness! And indeed: they give me self confidence. Thank you."

Lillit M.

"Your beautiful shoes just arrived. Thank you for the top service!"

Gitte P.

“Hi Caroline, I wore them on Saturday the whole day and Sunday evening again - they fit like a glove. Top quality”

Inge W.

“Thank for the quick delivery. Love them!”

Alexia